The question
The showroom is a place to spend time, as well as to visit. Natural materials, plants and furniture create an informal welcome. Brand analysis and a conversation with the CEO guided a fragrance that could belong within this setting.
The olfactory direction
Warmth became the link between light, craftsmanship and hospitality. Samples developed with the perfumer led to a selection meeting in Florence, involving professionals responsible for the interior design.
From showroom to objects
The work includes ambient diffusion, reed diffusers, packaging applications and an olfactory branding book. The same signature can accompany different moments in the encounter with the brand.
A design lesson
Working with interior designers helps make scent part of the overall experience. Light, materials and olfactory presence can share a clear direction.
