IDENTITY
What makes a scent part of an identity?
Recognition grows from the relationship between a fragrance, a story and the places where people encounter it.
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Notes on olfactory identity
Working questions, examples from projects and reflections on the relationship between scent and identity.
METHOD
Listening, before fragrance.
The first decisions in an olfactory project concern the questions to ask and the people to involve.
Read the articleDESIGN
Olfactory branding and ambient scent: where a project begins.
A clear purpose helps identify appropriate tools, applications and ways to evaluate the work.
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