The question
The resort’s expansion and redesign prompted a reflection on the guest experience. Brand analysis and a conversation with the owner identified an idea of travel connected to discovery and inner reflection.
The design direction
A symbolic shift from hunter to nomad guided the olfactory research. Samples developed with the perfumer were selected at a meeting in Florence. The landscape and rituals of a stay provide the setting in which to understand the fragrance.
A presence throughout the stay
The work included ambient diffusion systems, a collection of scented objects and a dedicated branding book. The design aim was to accompany the experience and give guests a trace they could encounter again.
A design lesson
In hospitality, the brief also concerns the rhythm of a stay. Arrival, time spent in a place and later recollection ask us to consider how and when a fragrance is encountered.
