THE BOOK
Scent Identity Design
Dall’invisibile al tangibile
Scent can become a design language: a presence that expresses the character of a brand, a place or an experience.
The book introduces olfactory branding and presents the seven stages of the Scent Identity Design method. Case studies, a working canvas and a checklist connect the discussion with practical tools.
English edition in preparation
Ask about the English edition
Inside the book
A culture of scent
Memory, perception and identity as starting points for design.
A seven-stage method
From listening to resonance, with aims and tools for each stage.
Putting ideas into practice
Case studies, a working canvas, a checklist and a glossary of key concepts.
Who it is for
For people who work with brands, spaces and experiences: business leaders, communication professionals, architects, designers and hospitality teams. For anyone seeking a considered place for scent within design.